Uses and Gratification theory (McQuail)

SURVEILLANCE


I think our video conveys how the world thinks about difference, that individuals are scared of difference.


I think people watch videos to get an understanding of whats new and popular currently.


PERSONAL IDENTITY


In our video I think there is a deeper meaning which was brought to our attention in a focus group. I think our target audience will be able to relate strongly with the emotions and ideas portrayed in our music video. The idea of being different, finding yourself and trying to fit in is something our target audience can relate to, as it is some of the emotions that teenagers and young adults have to go through.


PERSONAL RELATIONSHIPS


In our music video we have used the idea of people wanting to feel like part group and the circus act are actually conveying a group.


ESCAPISM/DIVERSION


People watch music videos to 

Pre-production (Section A)

For my AS student magazine I created a questionnaire to gain some feedback on the sort of people who would buy it and what they would like to see in it.

As seen above the questionnaire was unsuccessful as I only got two responses, two responses isn't a wide enough range of people, although I could take their feedback on board it wasn't enough for me to act on. I think this is because questionnaires are time consuming and it doesn't allow the respondent to explain in detail about what they think.

For my AS music magazine I created a poll using Blogger to find out what I should call my music magazine.

Using this way of collecting audience feedback was more successful than the previous one as I got six respondents.I think this is because it was easier to complete by just clicking on the one you liked.

Above is a post from our Facebook page that gave us audience feedback on our final A2 music video.

By using Facebook it allowed us to choose who we wanted to see the posts, so we gain useful feedback from our target audience instead of irrelevant feedback. 

Another type of feedback we used was videoing focus groups...

Gaining feedback this way gave our target audience more of a say, although we asked questions they were open-ended which allowed them to expand on what they wanted to say.

A comment made in this feedback was that we need more of a performance element, I feel that I was able to understand the feedback more using this method as appose to the other methods I had tried.