SURVEILLANCE
I think our video conveys how the world thinks about difference, that individuals are scared of difference.
I think people watch videos to get an understanding of whats new and popular currently.
PERSONAL IDENTITY
In our video I think there is a deeper meaning which was brought to our attention in a focus group. I think our target audience will be able to relate strongly with the emotions and ideas portrayed in our music video. The idea of being different, finding yourself and trying to fit in is something our target audience can relate to, as it is some of the emotions that teenagers and young adults have to go through.
PERSONAL RELATIONSHIPS
In our music video we have used the idea of people wanting to feel like part group and the circus act are actually conveying a group.
ESCAPISM/DIVERSION
People watch music videos to
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